In preparation for The National Lottery’s Christmas Lotto & Boxing Day Euromillions draw, Camelot began a four-week competition with a chance to win a prize each day from their Facebook page. This festive app was to complement and strengthen their seasonal marketing and engage interactions within their social communities to drive an increase of draw entries.
Being more of an art-working project than UX/UI, I had to learn some new techniques to produce assets which tied the campaign together on Facebook, Twitter and online banners.
To celebrate The National Lottery’s “20 Years of Changing Lives”, Camelot gave people the chance to win 10 amazing experiences from helicopter flights to a trip of a lifetime to Florida over the course of 10 days. Each evening a short video was released via social media revealing a unique URL for people to enter the competition. While at Kindred agency, I designed the competition website which received over 135,000 entries, generated over £200k in revenue and was nominated for a DADI award.
© Chris Rayson 2011–2018. All rights reserved.