Part of a mobile games suite from Konect Games Limited, Forfeit Football combines a modern take on the pound-in-a-pint pub game with a live football feed. Free to play but with a gambling feel, users can play against any football match individually or with friends.
Upon creating or joining a game, players set the stakes for a range of "events" such as free-kicks, substitutions, corners and penalties. As the match progresses, any real-time events deduct virtual currency from each player which is added to the collective pot as it gets passed around. Whoever is in possession of the pot when either half time, full time or a goal is scored claims the winnings.
At Sonin, I created mood boards, sketches and visual elements to present to the client, with a long-term view to creating a brand identity for the complete suite of games. We found a slight stumbling block in showing the user flow whilst using low fidelity wireframes so UI was heavily relied on at an early stage in the project to clearly demonstrate certain features and gameplay.
Researching a variety of digital games, it was apparent that a large proportion shared a common theme of focussing attention on the gaming environment and using repeated UI elements such as garish displays and flashing call-to-action buttons. Whilst this fruit machine style may be a suitable choice for some games, FORFEIT FOOTBALL requested a unique style and be more akin to a sports brand, whilst retaining the overall feel of a gaming app.
Taking inspiration from fitness, sports and healthcare, it was clear there was a style in which data and modern design could be balanced by the use of energetic imagery, bold colourways and clear, uncluttered layouts.