Global Player

iOS & Android

Global Player

iOS & Android

Global Player is cross platform app and web player that allows 21 million monthly listeners to enjoy all of Global’s radio brands, podcasts, and curated playlists on the go. 

Working within a large cross-functional team including analytics, content, development, product and UX, I worked across the end-to-end design process of implementing features through research, ideation workshops, rapid prototyping and usability testing. Additionally, I assisted with artworking requests for the podcast team and created internal marketing materials across their nine broadcasting brands.

 

Goals and problem defining

Joining the team in the initial stages of what would become an ongoing iterative project, data from our analytics team showed users were not regualrly engaging at high levels with in-app brand content. Even while Global owned a large market share of repeat app users, there was an increasing demand to develop more advertising opportunities through downloadable content and a roadmapped podcast feature—all of which needed to be considered going forward.

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The approach

Through initial testing, interviews and working alongside our internal analytics team, we found a high proportion of users would often start their session of listening to a show but not necessarily continuing to engage with the brand content. This was partly due to the circumstance of the users' environment but a large factor was that the content was sectioned off and only available through a CTA which would often go unnoticed.

This surprising insight created the opportunity to take a fresh approach and form new ideas of how we might restructure the layout to make content more easily accessible. We identified specific areas to target, such as reducing the size of the station picker and utilising unused space within the top level portal screens to accomodate features which could help increase user interaction and exploration.

As part of the research stage, I provided feature benchmarking against competitors within the same space and created a visual analysis to identify features used by similar products and additionally higlight UI design patterns. This was often a collaborative approach in which I’d share my findings in order to support evidence of best practices and form a base for our conceptual workshops.  

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Ideation

One of my favourite parts of the design process was a great opportunity for the wider team to collaborate and would often include engineering, product managers and available members of the leadership team. Through brainstorming and sketching multiple concepts we discovered several possible solutions which would form the basis of generating new flows and restructured layouts to be designed and tested.

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Component concepts and UI iteration

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The solution

Through an iterative process of testing and refinement, we implemented a one page hub—curating all content within a comprehensively structured layout which was easily accessible from the top level of each brand. 

Additionally, we introduced a refreshed interface with previous/next playing functionality, and a schedule & catch-up module which also served as a sign post for users to scroll and explore further.

The project also gave me the opportunity to discover new software for producing micro-interactions and helping annotate specific funcationality when working alongside engineering during development.

 

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Ongoing

Having a tested prototype allowed me to craft high fidelity designs which I needed to ensure were consistent across each of our individual brands. 

Working closely with engineering I scheduled regular meetings to check in and hand over approved designs through Zeplin although the process was somewhat restrictive and cumbersome. Having previous experience with InVision, I asked if we could demo a trial which led to a change of tools within the digital team which greatly increased the productivity of our workflow.

I left my position before I was able to gain quantifiable results but we were grateful to have high acclaim directly from the company founder, and as a team we measured our sucesss by creating new approaches to address our defined goals and problems through validated design solutions.

 

Extended Player & Podcasts

Desktop

Extended Player

Desktop

A project which ran alongside the latter half of Global Player was creating an MVP to continue the listerners' journey via desktop. Having a variety of established functionality built by our engineering team, our challenge was to scale up these components and address any contraints or restrictions a responsive platform may surface. 

Working to the same previous methodology with the product team, I provided research, analysis and concepts for how we might translate these features and showcase a seemless app to desktop experience.

A project which ran alongside the latter half of Global Player was creating an MVP to continue the listerners' journey via desktop. Having a variety of established functionality built by our engineering team, our challenge was to scale up these components and address any contraints or restrictions a responsive platform may surface. 

Working to the same previous methodology with the product team, I provided research, analysis and concepts for how we might translate these features and showcase a seamless app to desktop experience.

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