Tatlin is the concept of an independent art curator, with the idea of creating a network of critically acclaimed exhibitors and collectors that could follow and purchase contemporary art through an app.
From our first meeting, we talked through the brief which gave insight into the client’s interests and inspiration for the idea. Sharing an admiration of white space and minimalism, I applied these findings to a mood board and preliminary designs which were promptly signed off and initiated the full process of wireframes and visuals. The brief was a challenge of sorts, in trying to achieve an elegant and high-end tone of voice with only the absolute minimum of design. By utilising clean layouts and a stark black and white colour theme, the client was elated with the end result which generated additional revenue to include extra features.